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Shu Uemura Makeup Campaign

Did you know that you could use makeup to create art? I was filmed doing on-the-spot live fashion illustration in Shu Uemura's commercial (video below).

Images from this was used to market their new line of makeup. Named "From line to life", the campaign highlights the creative possibilities of makeup by showing the parallels between makeup and art. Images from this campaign were shown on their website and social media.

This project was also covered by media outlets such as MashableAsia, Fashion Fashion Week, Buro 24/7, Be Asia and Design Taxi. 

 


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